In corporate philanthropy, "marketing" means anything you do to tell your workplace colleagues about a favorite cause, whether that's recruiting people to fill a table at a gala or helping your children sell Girl Scout cookies by passing the order form around the office. The idea is that you are promoting a cause to encourage other people to support it, too. It can even be as simple as snapping a photo.
Smile. You're doing good.
Core Catalysts, a management consulting firm based in Kansas City, has a vision for a better way to serve clients by being nimble, focused and offering experienced talent without the big firm fees and overhead. Core Catalysts helps clients solve business issues that are costing time and money.
Core Catalysts' commitment goes beyond providing its clients the people, technology and resources to address challenges. Recognizing that many of the firm’s clients place a high priority on giving back, Core Catalysts also makes it a priority to support clients’ favorite causes. “We ask our clients what philanthropic activities they support,” says Core Catalysts’ Managing Member, Jim Wadella. “Then we seek to understand how our firm and our team can support those causes, too.” Sometimes that means the firm’s employees participate in a food drive, or volunteer time. Other times the firm writes a check or helps with a fundraiser to support a client’s favorite cause. “Our clients are more than just people who pay our invoices,” says Jim. “They have vested interests beyond the work environment.”
“We have full, rounded lives composed of raising families and being part of our communities,” said Jim, adding that “happy consultants means happier clients.” In addition to encouraging employees to get involved in the causes they love, and offering the flexibility to do so, Core Catalysts supports a handful of causes that relate directly to the firm’s overall mission to help businesses thrive. Initiatives include the Regnier Institute for Entrepreneurship & Innovation at the UMKC Bloch School of Business, as well as the Helzberg Entrepreneurial Mentoring Program, where firm executives are active in business mentoring activities. Core Catalysts also supports the Kansas City chapter of Financial Executives International, as well as Kansas City Women In Technology, an initiative founded by Jennifer Wadella, a talented young professional who works at MindMixer--and who just happens to be Jim’s daughter.
Core Catalysts’ team members can be found on the boards of the Boys and Girls Club, United Way of Greater Kansas City, Jewish Family Services and various local high school and college committees.